A Nurturing Journey named Univative Competition Part 1

Written by News, Student Life

European Synchrotron Radiation Facility, Grenoble, France

Univative Competition is an annual competition organised jointly by Study NSW and six prestigious universities:

  • Macquarie University
  • University of Technology Sydney
  •  University of Sydney
  •  University of Wollongong
  • University of Western Sydney
  • University of New South Wales

Both local and international, to solve the real world business’s problem of different companies like Accor Hotels, Australian National Maritime Museum (ANMM) , Dentsu Aegis, Ernst & Young, Red Balloon, White Ribbon, Click View, Co-op and The Salvation Army.

The purpose of Univative is to connect students with corporate and community partners through industry-sponsorship and meaningful projects.

Here are the experiences of six students from Macquarie University about the Univative Competition 2015.

Krystal Ly, Accor Hotels Group Team

I am an international student from Vietnam studying Master of Commerce. I am also an International Student Leadership Ambassador (ISLA) of City of Sydney. My team’s task was to create a marketing campaign to increase the download of the hotel mobile app for Accor group.

Thanks to Univative and Accor, I discovered more about the hospitality industry and work culture in Australia. I learned that the possibility to implement a plan is more important than the innovation of the idea.

I strongly recommend students to join this competition as you can bring home real world business experience, better research, communication and teamwork skills. A  more confident and employable version of you will be created  as well as a  clearer vision for your career path.

Remathy Balakrishnan- Australian National Maritime Museum Team

I am an international student from Malaysia studying Bachelor of Commerce. My experience in Univative was fantastic because I was put in a team with peers from different disciplines and we managed to create a marketing campaign for ANMM.

This experience made me push my ability and come up with an innovative idea. My team won and it was a good feeling after long 4 weeks of hardwork. It was an eye-opening exposure to the real world and a good learning platform. It is an experience not to be regretted.


unnamedCecilia Palmero- Ernst and Young Team

I am a  marketing student in my final year studying a Bachelor of Commerce and working as a Marketing Assistant at Radiometer. Univative proved to be the perfect opportunity for me to put learned theory into practice and utilize my skills whilst gaining exposure to  real-life strategic business issues with experienced and expert project hosts.

My team worked  to develop a sales pitch aimed at a potential client of Ernst & Young looking to enter the Australian market. It is an opportunity to learn, to network and to collaborate actively alongside like-minded, dedicated and enthusiastic peers while receiving support through the professional and personal mentoring from MQ’s Career Service.

[To be continued]

Last modified: November 24, 2015

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